Last Updated: January 2025
mDNA Digital (''mDNA,'' ''we,'' ''us,'' or ''our'') is a growth marketing and go-to-market execution company that respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, maintain, and disclose information collected from users of our website mdna.digital and our marketing services.
We believe in transparency and operate by consent. Please familiarize yourself with our Privacy Policy and contact us with any questions or concerns, which we will address promptly.
mDNA is a growth marketing company providing modular, execution-ready GTM solutions including branding, account-based marketing (ABM), product marketing, performance marketing, and GenAI-powered marketing execution services. We help businesses build scalable growth systems without the overhead of full-time hires.
We collect information you voluntarily provide when you:
Contact us through our website forms or email
Subscribe to our newsletter or updates
Request information about our services
Engage with our content or marketing materials
Participate in surveys or feedback requests
This may include:
Name and contact information (email, phone, address)
Company information and job title
Marketing and business needs information
Communication preferences
Any other information you choose to provide
When you visit our website, we automatically collect certain information, including:
IP address and geographic location
Browser type and version
Operating system
Pages visited and time spent on site
Referring website or source
Device information and screen resolution
Date and time of visits
Information is collected through various touchpoints:
Contact forms and service inquiry forms
Newsletter subscription forms
Website analytics and tracking
Marketing campaign interactions
Email communications and responses
To improve our services, marketing efforts, and website experience, we use various analytics and tracking tools, including but not limited to:
Google Analytics — for website traffic analysis and user behavior insights
Google Tag Manager — for managing tracking codes and marketing tags
LinkedIn Analytics — to measure engagement and effectiveness of our LinkedIn marketing campaigns
HubSpot — for contact management, email marketing, and marketing automation
Leadfeeder/Dealfront — to identify company-level visits to our website based on IP address for B2B outreach optimization
Microsoft Clarity — to analyze user sessions and improve user experience
Facebook/Meta Pixel — for retargeting and advertising campaign optimization
Other marketing analytics tools designed for performance measurement and retargeting campaigns
These tools collect data such as IP addresses, browser type, operating system, page views, marketing interaction data, and engagement metrics to help us understand how visitors use our site and engage with our marketing activities.
Our website uses cookies and similar tracking technologies to:
Remember your preferences and settings
Analyze website traffic and user behavior
Deliver personalized content and advertisements
Measure marketing campaign effectiveness
Improve website functionality and user experience
You can manage cookie preferences through your browser settings, though this may affect certain site functionality.
We use your information to:
Respond to your inquiries and provide requested information
Deliver our marketing and GTM services
Communicate about projects, updates, and service-related matters
Process service agreements and transactions
Provide customer support and technical assistance
Send newsletters, updates, and marketing communications (with your consent)
Conduct market research and gather feedback
Improve our services and develop new offerings
Analyze website usage and optimize user experience
Conduct retargeting and advertising campaigns
Generate business insights and performance reports
Comply with legal obligations and regulatory requirements
Protect our rights and prevent fraud or misuse
Maintain records for business and legal purposes
Respond to legal requests and court orders
We do not sell, trade, or rent your personal information to third parties for their marketing purposes.
We may share information with trusted third-party service providers who assist us in:
Website hosting and maintenance
Email marketing and automation
Analytics and performance measurement
Payment processing (for paid services)
Customer support and communication tools
Marketing campaign execution and management
These providers are contractually obligated to protect your information and use it only for specified purposes.
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.
We may disclose information when required by law or to:
Comply with legal processes or government requests
Protect our rights, property, or safety
Investigate suspected fraud or violations of our terms
Respond to emergency situations
We may share aggregated, anonymized data that cannot identify individual users for:
Industry research and benchmarking
Service improvement and development
Marketing and business development purposes
You have the right to:
Request access to your personal information
Update or correct inaccurate information
Request deletion of your information (subject to legal requirements)
Opt out of marketing communications
Object to certain processing activities
Request data portability (where applicable)
You can control your communication preferences by:
Using unsubscribe links in our emails
Updating your preferences in our communication center
Contacting us directly with your preferences
Managing cookie settings in your browser
We implement appropriate technical and organizational security measures to protect your information, including:
SSL encryption for data transmission
Secure data storage and access controls
Regular security assessments and updates
Employee training on data protection
Incident response and monitoring procedures
We retain your information only as long as necessary for:
Providing services and support
Complying with legal obligations
Resolving disputes and enforcing agreements
Legitimate business purposes
If you are located outside the country where our servers are located, your information may be transferred, stored, and processed in other countries. We ensure appropriate safeguards are in place for international transfers in compliance with applicable privacy laws.
In the event of a data breach that may compromise your personal information, we will:
Notify affected users via email within 72 hours of discovery
Provide details about the breach and steps being taken
Offer guidance on protective actions you can take
Comply with all legal notification requirements
We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make material changes, we will:
Post the updated policy on our website with a revised date
Notify users via email if significant changes affect their rights
Provide appropriate notice as required by law
We encourage you to review this policy periodically to stay informed about how we protect your information.
For users in the European Union, our legal basis for processing personal information includes:
Consent: When you provide explicit consent for specific activities
Contract: When processing is necessary to fulfill our service agreements
Legitimate Interest: For business operations, marketing, and service improvement
Legal Obligation: To comply with applicable laws and regulations
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
mDNA Digital
Website: https://mdna.digital
By using our website or services, you consent to this Privacy Policy. If you do not agree with this policy, please do not use our website or provide personal information. Your continued use of our services after policy changes constitutes acceptance of the updated terms.