The ABM Velocity Playbook: From Outreach to Outcomes
ABM isn't about more tools, it's about smarter moves and sharper focus. Growth leaders move pipeline with clarity, using defined ICPs, precise personalization, and coordinated outreach that works across every touchpoint.
Struggling to align sales and marketing on which accounts to chase or how to reach them meaningfully?
This playbook shares the mDNA ABM system that helps marketing and sales teams work in sync, creating focused, scalable campaigns that turn intent into closed deals.
Inside, you'll discover:
ICP scoring to target accounts that truly move the needle.
Personalization at scale, without killing team bandwidth.
Outreach sequences, built for replies, not just reach.
Multi-channel journeys that sync inboxes, ads & offline.
Sales plays to revive, reframe, and close key deals.
Offline ideas that surprise, delight, and drive intent.
