The Branding Playbook: From Moodboard to Momentum
Your brand shouldn't be a folder of files or forgettable copy. While most teams wrestle with moodboards and inconsistent messages, bold leaders build brands that grab attention, inspire belief, and stand out from day one.
Tired of sounding like everyone else? Explaining your product in five ways, but none hit home? Ready to go live, but your ''brand'' is just scattered assets? There's a smarter approach.
This playbook reveals the mDNA branding system that helps founders and marketing leaders create brands that cut through noise, inspire confidence, and accelerate go-to-market, without endless design cycles or guesswork.
Inside, you'll discover:
The 6-step mDNA branding sprint trusted by high-growth startups
Field-tested frameworks for positioning, messaging, and identity
How to create consistent, memorable narratives that unify every channel
Quick-launch kits: from hero headlines to pitch-ready taglines
Tips for decoding your competitive landscape and finding your edge
Templates for micro-branding new features and launches
